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Marking a defining moment for India’s creative industries, ICASA (Indian Confederation of Cine Associations, Studios, and Academies) was officially launched in New Delhi by Chairman Shri Upendra Rai, a visionary leader known for his deep industry insights and commitment to nation-building through innovation.
The launch ceremony witnessed participation from leading names in cinema, OTT, animation, government skill councils, and global tech partners. In his address, Shri Rai emphasized ICASA’s role in integrating India’s massive but scattered media ecosystem into a structured framework with a pan-India vision.
“ICASA will give voice, structure, and opportunity to every creative professional and organization in India. From studios to skilling academies, from innovation hubs to cultural icons — we are building a united force for global excellence,” Rai said.
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The initiative has already gained the attention of state governments and international collaborators for its inclusive and scalable model. With its seven verticals acting as the pillars of a self-sustaining media economy, ICASA is now poised to become a national institution of pride.

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